How to Get Started with Fluum: AI-Powered Warm Introductions for B2B Growth

What is Fluum, and how is it different from cold outreach or lead gen agencies?

Fluum is not another outbound automation tool. It’s an AI-powered warm introduction platform built for B2B growth teams who are tired of low response rates and wasted prospecting time.

Traditional lead generation relies on volume — more emails, more LinkedIn messages, more noise. Fluum takes the opposite approach: fewer, higher-quality introductions through warm paths that actually convert.

Unlike lead gen agencies that charge £2-5k/month retainers and burn through prospect lists with cold tactics, Fluum’s AI identifies real network connections and contextual relevance to surface opportunities you’d never find manually.

Who is Fluum for?

Fluum is built for B2B professionals who need a predictable pipeline without relying on cold outreach:

Fractional executives (CFOs, CMOs, CROs) looking for new client engagements
Consultants and advisors who want qualified leads without cold prospecting
Agencies that need a consistent flow of inbound-style opportunities
Growth operators and BD teams responsible for pipeline generation

If you’re spending hours on LinkedIn, paying for lead lists, or stuck in a retainer with a lead gen agency that isn’t delivering — Fluum is built for you.

Step 1: Create your Fluum account

Getting started takes less than 5 minutes. Go to fluum.ai, click “Yes, introduce me” and create your account with your name, email, and password.

Once you’re in, Fluum’s onboarding flow will guide you through setting up your profile and defining what kind of clients you’re looking for.

Step 2: Define your Ideal Client Profile (ICP)

This is the most important step. Fluum’s AI matching is only as good as the information you provide about who you want to reach.

You’ll be prompted to specify:

Industries you serve (e.g. SaaS, financial services, healthcare)
Company size (e.g. Series A startups, mid-market, enterprise)
Roles you typically sell to (e.g. CFO, Head of Growth, Founder)

The more specific you are, the better your matches. Fluum uses this information alongside social signals and network data to find warm paths to relevant prospects.

Step 3: Describe your services and expertise

Next, you’ll add details about what you offer. This helps Fluum’s AI understand the context of your work and match you with prospects who actually need what you do.

Include:

A clear description of your services (e.g. “Fractional CFO for seed to Series B startups”)
Key outcomes you deliver (e.g. “Build investor-ready financial models and reporting”)
Any specific industries or niches you specialise in

This isn’t a public listing — it’s used by the AI to improve match relevance.

Step 4: Review your first AI-matched leads

Within 24-48 hours of completing your profile, you’ll start receiving AI-matched warm introductions in your Fluum dashboard.

Each match includes:

Prospect details — who they are, their role, company
Why they’re a match — how they align with your ICP
Warm path context — the connection or signal that makes this a warm opportunity
Suggested intro request — a personalised message you can send or edit

You can review, save, or skip matches based on relevance.

Step 5: Send personalised intro requests

How the introduction works:

Fluum uses a double opt-in process to ensure both parties are ready to connect:

You request the intro — send your personalised intro request through Fluum
The prospect accepts — they review your profile and agree to connect
Fluum creates a shared thread — once both sides opt in, Fluum automatically creates a chat or email thread with both parties included

This means you’re never cold-pitching someone who wasn’t expecting to hear from you. By the time you’re in conversation, the prospect has already shown interest — which is why response rates are typically 40-50% compared to 2-5% for traditional cold outreach.

Step 6: Track your pipeline from match to meeting

Fluum includes a simple pipeline view so you can track where each lead stands:

Matched — AI has identified a relevant prospect
Intro sent — you’ve sent an intro request
Replied — prospect has responded
Meeting booked — conversation scheduled

You’ll also see response rate analytics so you can track what’s working and optimise your ICP or messaging over time.

Step 7: How does Fluum pricing work?

Fluum operates on a subscription model — no commission on deals, no per-lead fees.

Plans vary based on match volume, advanced ICP filtering, and team features. Visit fluum.ai/pricing for current plan details.

Unlike lead gen agencies, there are no long-term retainer lock-ins. You can upgrade, downgrade, or cancel based on your pipeline needs.

Step 8: Optimise your profile for better matches

Once you’re up and running, you can improve your match quality over time by:

Refining your ICP based on which matches convert best
Adding more detail to your service descriptions
Reviewing match feedback to help the AI learn your preferences

Fluum’s AI gets smarter the more you use it — surfacing increasingly relevant opportunities as it learns what a good match looks like for you.

FAQs

Q1: What response rates can I expect?

Fluum users typically see 40-50% response rates on intro requests — compared to 2-5% for cold email or LinkedIn outreach. Because introductions are warm (based on real network paths and context), prospects are far more likely to engage.

Q2: How quickly will I see results?

Most users receive their first AI-matched leads within 24-48 hours of completing their profile. Time to first meeting depends on your ICP and how quickly you send intro requests, but many users book calls within the first week.

Q3: Do I need a large network to use Fluum?

No. Fluum’s AI identifies warm paths through extended networks and contextual signals — connections you may not even be aware of. You don’t need a big LinkedIn following or existing referral network to benefit.

Q4: How is Fluum different from a lead gen agency?

Lead gen agencies typically charge £2-5k/month, lock you into retainers, and rely on cold email and LinkedIn automation. Fluum delivers warm introductions through AI-powered matching — no cold spam, no retainer lock-in, and 10x higher response rates.

Q5: Is Fluum right for agencies and teams?

Yes. Fluum offers team plans for agencies and B2B growth teams who need pipeline generation across multiple team members. Contact us for details on team pricing and features.

Ready to get started?

Stop wasting time on cold outreach that doesn’t convert. Fluum gives you a direct line to qualified prospects through AI-powered warm introductions.