An intro path is the connection or context that makes an introduction warm rather than cold. It’s the reason a prospect is more likely to respond to you than to a random stranger in their inbox.
Fluum’s AI identifies these paths automatically — finding warm routes to qualified prospects even when you didn’t know a connection existed.
What makes a path “warm”?
A warm intro path can be:
| Type | Example |
|---|---|
| Mutual connection | You both know the same person |
| Shared company | You worked at the same company (past or present) |
| Shared community | You’re both members of the same group, network, or community |
| Industry overlap | You work in the same sector or serve similar clients |
| Content engagement | They’ve engaged with your content or you’ve engaged with theirs |
| Intent signal | They’ve shown behaviour suggesting they need what you offer |
The more paths that exist, the warmer the introduction.
How Fluum finds intro paths
Fluum’s AI scans multiple sources to identify warm routes:
1. Your connected networks
When you connect Instagram (and soon LinkedIn), Fluum maps your network to find:
- Direct connections you share with prospects
- Second-degree paths (you both know someone in common)
- Shared followers or mutual engagement
2. Contextual signals
Even without a direct connection, Fluum identifies context that makes an intro relevant:
- Industry and role alignment
- Company stage and size match
- Shared interests or communities
- Behavioural signals suggesting intent
3. ICP matching
Fluum combines intro paths with your ideal client profile to prioritise prospects who are both reachable and relevant.
Why intro paths matter
| Without intro path | With intro path |
|---|---|
| Cold message to a stranger | Warm introduction with context |
| 2-5% response rate | 40-50% response rate |
| No reason for prospect to trust you | Built-in credibility through connection |
| Feels like spam | Feels relevant and personal |
Intro paths are why warm introductions outperform cold outreach. The path provides trust before the conversation begins.
How intro paths appear in Fluum
When you view a match in Fluum Connect, you’ll see:
- Match score — overall fit based on ICP and intro path strength
- AI summary — explains why this prospect is relevant
- Warm path context — shows the connection or signal that makes this warm
This gives you the context to personalise your intro request and understand why the prospect is likely to respond.
How to strengthen your intro paths
The more connections Fluum can access, the more warm paths it can find:
| Action | Impact |
|---|---|
| Connect Instagram | Unlocks paths through your social network |
| Connect LinkedIn | Unlocks professional network paths — mutual connections, shared companies, industry overlap |
| Refine your ICP | Helps Fluum prioritise the most relevant paths |
| Engage with content | Creates new contextual paths through interaction |
FAQs
What if Fluum can’t find a warm path? Fluum prioritises matches with warm paths, but some matches may rely on contextual relevance (industry, role, intent) rather than direct connections. These can still convert well if the fit is strong.
Do I need a big network for Fluum to work? No. Fluum identifies second-degree connections and contextual signals — not just your direct network. Even with a small network, the AI can find relevant paths.
Will LinkedIn improve my intro paths? Yes. LinkedIn connections are especially valuable for B2B because they map your professional network — shared companies, mutual connections, and industry relationships.
Summary
An intro path is the connection or context that makes an introduction warm. Fluum’s AI identifies these paths automatically — through your networks, shared context, and intent signals — so you can reach qualified prospects without cold outreach.
More connections = more paths = warmer introductions = higher response rates.
Leave a Reply